01 - Whisk together hoisin sauce, honey, light soy sauce, dark soy sauce, Shaoxing wine, brown sugar, Chinese five spice powder, minced garlic, grated ginger, red food coloring if using, and sesame oil in a large bowl until fully combined. Measure and reserve 2 tablespoons of the mixture separately for the glaze.
02 - Add chicken thighs to the bowl with the marinade, turning pieces to coat completely on all sides. Cover container and refrigerate for a minimum of 2 hours, preferably overnight, for optimal flavor penetration.
03 - Set oven to 425°F. Line a baking sheet with aluminum foil and place a wire cooling rack on top. This setup allows fat to drain away while promoting even airflow and caramelization.
04 - Arrange marinated chicken thighs in a single layer on the wire rack, leaving space between pieces. Roast for 15 minutes to begin the cooking process.
05 - While chicken roasts, combine the reserved 2 tablespoons marinade with 1 tablespoon honey in a small bowl. Stir until smooth and well blended.
06 - Remove chicken from oven after the initial 15 minutes. Brush generously with the honey-marinade glaze on all sides. Return to oven and roast for an additional 12 to 15 minutes, brushing with glaze once more halfway through, until chicken reaches internal temperature of 165°F and edges are caramelized.
07 - Transfer chicken to a cutting board and let rest for 5 minutes to allow juices to redistribute. Slice against the grain into strips and serve over steamed rice or noodles. Garnish with chopped scallions or toasted sesame seeds if desired.